About Us

Having partnered up with GALLUP – an American analytics advisory company based in Washington D.C established in 1935 – on some of their globally successful programs, we bring their experience to action to pinpoint the root causes of your employee engagement problems, therefore, help you solve them.

Engaged employees perform better and are the way to gain success over your competitors.

Data shows that when organizations successfully engage their employees and customers, they experience a 240% boost in performance-related business outcomes.

The right person in the right place is what makes or breaks progress.

We help you maximize your employees productivity, confidence, and progress by identifying what they do BEST through applying GALLUP’s strength analysis – the CliftonStrengths Assessment.

Based on the results of each individual, we help you develop a culture where leaders, managers, and employees achieve exceptional performance through the development of each person’s potential.

The best work units that received strengths-based developments programs were found to have 19% higher sales and a 29% increased profit.

Possibly the favorite part of what we do is giving meaning to a team-building activity. Our activities range from small to large groups of people.

Whatever values you want to bring to your team, we help you make sure it’s an impactful and fun way of doing so.

We offer unique Team Building Activities such as:

• The Rhythm Makers – exclusively in partnership with the composer Tala Abu Al Ragheb.
• The Bigger Picture.
• Crime Scene Investigation.
• Hands in Harmony.
• The Shipyard.
• Breaking Barriers.
• Broken Squares.

And Many More.

This first-of-its-kind program in the region is based on a 360-degree concept, where the best mentors, from different specialties, come together to empower you and your team with the skills needed to achieve a higher status of wellbeing, all based on the latest scientific evidence.

The program could be executed as a 2-day retreat or a series of mini-bites.

Expected program outcome:

• Provide a better understanding of the biological, physiological, mental, and psychological nature of wellbeing.
• Get to know the latest cognitive, emotional, physical wellbeing tools such as thought processes, thought perceptions, cognitive distortions, dysfunctional thinking, and coping skills.
• Build emotional resilience.

A program based on the “Leadership Impact Model” developed by the University of Cambridge – Institute for Sustainable Leadership”.

The program unravels the impact and influence of leadership on all levels, personally and professionally, and efficiently tackle economic and social disruption with the High Impact Leadership methodology.

Since the beginning of time, one constant might be change, however, the fear of change is also a constant. Humans like routine. It makes us feel in control of our lives.

The COVID pandemic has put us all in a direct confrontation with change, and this resulted in a desperate need to learn how to deal and cope with change.

This program gives you the needed tools not only to understand and navigate through change but also to cultivate the best out of it.

Some of the topics discussed during this 2-day program:

• Does Environment Control Thinking or Does Thinking Control Environment?
• Why is it Hard to Change?
• How do we become Conscious of the Unconscious Self?
• How can we handle cognitive distortions?
• The internal and external resources needed to effectively cope with change.

Based on the book “Leading in a Quantum World” by Dina Abu Laban and Sahib Khan.

This program sheds light on the future leadership skills. It helps leaders lead organizations by aligning values with competencies, moving the organization from VUCA 1.0 (Volatility, Uncertainty, Complexity, and Ambiguity) to VUCA 2.0 (Vision, Understanding, Courage, and Adaptability).

This distinctive program helps companies match the right candidates with the best-suited position.

This program is not based on using the one size fits all hiring assessment, it is a lively methodology that is based on measuring values, motivators, behaviors, skills, and competencies through group and individual activities while observing/analyzing how candidates behave and respond to different situations on the cognitive, emotional, and behavioral levels.

Following the assessment day, a detailed individual and collective report is generated and shared with the HR department.

Nabd helps Create a detailed picture of the future structure, policies, procedures, and operating model.

The journey starts with undertaking a full diagnostic of the current functions to understand the operating model and procedures within each business.

After which we identify and engage with key stakeholders to undertake an impact assessment.

The result is a streamlined structure and a series of policies and procedures. e.g Onboarding, recruitment, contracts, employee handbooks, etc.

This program is designed to instill a culture of diversity and inclusion within the workplace It is aimed at exploring the unconscious bias, then identifies the behaviors that need to be changed.

We work on this DEIB program in collaboration with renowned globally experienced corporations such as the international organization “Inclusion Nudge”.

Research has shown that women are less likely to negotiate or ask at the workplace, whether for a promotion or just for help.

This workshop, based on the best-selling book “Women Don’t Ask” helps women identify the barriers that are holding them and teach them how to ask for what they want in ways that feel comfortable and possible.

Design thinking is a creative problem-solving approach. Through this approach, presented solutions are human-centered; they are designed based on a proper understanding of the clients and stakeholders, challenging assumptions, and redefining the problems

The Design thinking methodology will transform the way you develop products, services, processes, and organizations.

By using design thinking, you make decisions based on what customers really want instead of relying only on historical data or making risky bets based on instinct instead of evidence.

We usually consider work and life as two separate entities, however, we have only one life to live, and work is part of it.

If a week is approximately 168 hours and the average person works 40 hours a week, the work would take up a quarter of our time.

The new advancements in life and technology made the separation almost impossible, hence the solution is to forget about work-life balance and instead strive for “BLEND”.

Through this program, we provide you with a series of mini-bites on how to take care of our body and mind which will eventually result in a happier and more productive employee.

During these sessions we discuss basic health issues with healthcare providers who are specialists in their domain (cardiologist, endocrinologist, psychiatrists, chest, pediatric, clinical pharmacist, clinical nutritionists, etc) Examples:

• Healthy Heart
• Can I beat my genetic composition?
• Food for your Mood
• Medicine vs. Herbs
• Happy Mind

and others…

Nabd training portfolio includes some of the most important future skills presented by accredited international and regional trainers. People will need to re-skill in the next five years because of what WEF calls the ‘double-disruption: The economic impact of the Covid-19 pandemic. As well as the increasing job automation will have a great impact on future job creation.

Nabd training portfolio includes some of the most important future skills presented by accredited international and regional trainers. People will need to re-skill in the next five years because of what WEF calls the ‘double-disruption: The economic impact of the Covid-19 pandemic. As well as the increasing job automation will have a great impact on future job creation.

Public Relations is all about sending the right messages, at the right time, to the right audience, using the relevant platforms.

Proper PR enhances: Brand Credibility, boost Profits, Sales, and Leads, and it changes the way people think about a business.

PR is a double-edged sword and understanding the local culture and sentiment is key to achieving the planned objectives.

In this era of “over communication” your brand needs to have a voice.

Brand activation programs are crucial to building trust and personalization between the brand and the audience.

Such campaigns when implemented properly encourage positive engagement with a brand through physical, experiential, or digital integration.

Activation programs ensure that your brand is growing rather than just maintaining a state of being which brings the brand or product to life across multiple touchpoints.

In this fast-paced world, you need to be able to tell your brands’ story in about 3 minutes. However, an effective media encounter does more than just inform, it should persuade, content needs to be authentic, credible, relevant, interesting, and memorable.

At Nabd we help clients to define their stories whilst being robust and concise enough.

We focus on the message as well as the delivery because no matter how great the performance if the narrative is not competent, the opportunity to lead and influence will be missed.

Our training is presented by experts who have tremendous experience in this field.

Brand Storytelling helps you effectively engage with your audience and shape your brand’s identity. It is an opportunity to connect with your stakeholders and promote your values, beliefs, and purpose.

At Nabd, we humanize your brand and help you bring it closer to your clients, through the production of authentic story-driven videos.

Our facilitators are highly experienced and well trained. We have been working with international organizations and NGOs, facilitating big events.

Our services include facilitation and generating meeting outcome documents and action plans.